The lucozade 'in a different league' advert features Gareth Bale. Gareth Bale is a Welsh football player who currently plays for Real Madrid.
'In a different league' suggests that the product, lucozade, is above the rest and better than other products on the market. This relates to Gareth Bale who is seen as a good player but is also literally in a different league as he plays in la liga rather than premiere league.
Gareth Bale also has a 'squeaky clean' reputation which is shown in the way he is styled (neat hair and clean shaven). This helps to represent the brand in a positive light.
Mythical masculinity is also portrayed in the advert as Gareth Bale is clearly a typical male. This is shown through the mid shot of Bale. This means we get to see both his facial expression and the upper half of his body. As a football player he has an athletic body and is standing with confidence. Also is facial expression is quite serious. Both of these portray a typically masculine appearance.
The advert also uses the persuasive technique of facts by saying 'scientifically proven' next to a close up of the product. This is backed up by Bales statistics on his performance being in the top corner as it shows that lucozade is 'scientifically proven' to make people better athletes like Bale.
The blue and yellow colour scheme is reinforced in the advert as they represent the product
Some good notes here and you identify the main points- Bale's status as a player, the Lucozade brand image, and representations of his masculinity. It's a bit brief however. You could expand on your textual analysis with closer detail on shots, slogans and page composition. You could expand on the branding of Lucozade across their campaigns. V
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