Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	A lot of people see them as they are shared across many platforms	The advert won't stay viral and will lose appeal once people have seen it enough times and are sick of it	Dumb ways to die - public safety advert https://www.youtube.com/watch?v=IJNR2EpS0jw
Native advertising	Many people do not realise that what they are seeing are adverts so dont skip past them	People may stop visiting the platform using native advertising if they notice most of the content is just advertisement	"this friendship quiz will tell you which disney duo you and your best friend are" - buzzfeed quiz sponsored by pandora  https://www.buzzfeed.com/pandorauk/which-disney-characters-are-you-and-your-best-friend?b=1&utm_term=.fi7Y2beJ2#.voRMj0EXj
Targeted advertising	They are relevant to the people seeing them	Some people may think they are an invasion of privacy	Vegan Lip Scrub - Barry M - facebook
Shoppables and Influencers	People may want to buy a product because a celebrity they like is wearing it	people might get bored of a celebrity promoting the same brand or product over and over and decide to unfollow them