TV Advert Textual Analysis

TV Advert Textual Analysis 

The advert is intended for anyone who might use or need a broom. In the advert a girl is bullied and ignored due to the rubbish around her however when she gets a broom and is able to sweep it away she is happy again. One obvious connotation is that with this broom your life will be better and you will be happier just like the girl in the advert which used the persuasive technique of reward.

In the advert we used two different camera angles which were medium long shot and long shot however we could've also used a close up to portray the girls emotions before she got the broom. We also used sad violin music to portray the girls feelings of sadness and being alone and then more upbeat music to show she was happier. Also we had the sad scenes in black and white then the happier scenes in colour which also helped portray the emotions. 

We didn't use any logos or slogans in the advert however is would've been a good idea to as a catchy slogan could have made the advert better. On the other hand we used text at the end at the customer review to show what he though of the broom.

We didn't use many persuasive techniques in the advert however given the chance we could've used more. One we did use was a customer review of someone who enjoyed the broom. This is persuasive because if a potential customer were to see a good rating of the broom they may be tempted to buy one for themselves to see if it really is that good