TV Advert Textual Analysis

TV Advert Textual Analysis 

The advert is intended for anyone who might use or need a broom. In the advert a girl is bullied and ignored due to the rubbish around her however when she gets a broom and is able to sweep it away she is happy again. One obvious connotation is that with this broom your life will be better and you will be happier just like the girl in the advert which used the persuasive technique of reward.

In the advert we used two different camera angles which were medium long shot and long shot however we could've also used a close up to portray the girls emotions before she got the broom. We also used sad violin music to portray the girls feelings of sadness and being alone and then more upbeat music to show she was happier. Also we had the sad scenes in black and white then the happier scenes in colour which also helped portray the emotions. 

We didn't use any logos or slogans in the advert however is would've been a good idea to as a catchy slogan could have made the advert better. On the other hand we used text at the end at the customer review to show what he though of the broom.

We didn't use many persuasive techniques in the advert however given the chance we could've used more. One we did use was a customer review of someone who enjoyed the broom. This is persuasive because if a potential customer were to see a good rating of the broom they may be tempted to buy one for themselves to see if it really is that good  

TV advert Textual Analysis

TV Advert Textual Analysis

The Haribo Starmix advert is aimed towards both children and adults as the people in the advert are adults but their voices are children. In the advert there a business men and women at a board meeting but instead of talking about the things we would expect they talk about why they enjoy Haribo starmix.  The fact that all the adults have children's voices suggests to us Haribo are trying to say that Starmix is for everyone no matter if they're a child or adult. 

In the advert they start off  with a long shot to show all the people at the meeting. This hot suggests they are going to have a professional meeting however it them zooms in to the first woman who talks about the product. There is then a series of close up shots on each person who speaks so that we can see their emotion and how they feel about Haribo Starmix which was excited and happy.  Shot reverse shot was used near the beginning in editing to highlight different people's initial reaction to the product. There was no music during the advert until the end, this helps us pay to the voices and what's being said rather than getting distracted by music. The mise en scene is people dressed up in smart outfits (e.g. suits) around a table in an office as if they are about to have a meeting before one of them pulls out a bag of Haribo Starmix . The fact that all the adults are dressed smart suggests that Haribo Starmix are for everyone no matter who they are and that it brings out the child in everyone.

The slogan for Haribo is "Kids and grown-ups love it so – the happy world of Haribo." which further explains that Haribo is meant for everyone not just children. The advert also uses humour to help pursued people to buy the product. This is done by using the children's voices over the adults as it is instantly seen as strange and funny that professional adults would be saying the things the kids do and have them voices.   

Broom Commercial

Media project: broom commercial