Task 7: planning the web pages

• I will add in my own pictures and videos
• the button 'watch our latest video' will link to the listen page which will feature my music video and the song on spotify
• add bios for the band memebers

Audience feedback

• End with the jump in mid air rather than her walking off 
• Too many repeated shots
• More lip sync 
• More consistent frame with the lip syncing 

Task 6: draft statement of intent

Statement of intent – Music video

The music video will follow a typical form as it will involve both dancing and lip synch which is typical of a performance music video. There will also be a slight bit of narrative in the video as it will trace a   girl’s journey from her house to ‘funky town’ and the people she meets along the way. There will be elements of postmodernism due to the fact that the actors/actresses will all have different styles

There will be a lot of representation in my video as there will be two males and two females. There will also be ethnic representation as I will have white, black, and Hispanic people in my video. The LGBT+ community will also be represented in my video as one of the males that will be in the video is gay. This representation is important because the original disco fans were largely non-white, gay males.

The audience of the music video will be disco fans as I will be using a disco song, however, despite the fact that disco was popular in the 70’s the audience will be younger disco fans as the video will be set in an urban area and there will be younger people in the video. While watching the video the audience should feel uplifted as there will be a lot of dancing in the video as well as people laughing, smiling, and just having fun.

I would use Casablanca records to help produce the music video because they were the record label the song funky town was recorded with. They have also signed other disco acts in the past. This is useful as it means they are familiar with the genre as well as the target audience. Another perk of using this record label is that they are owned by one of the biggest record groups, Universal music group. This would be useful because universal could also help promote the video as well artists signed to both record companies.

Statement of intent – Website

It is important for the website to have obvious links to the music video which is why I will place pictures from the video on the home page. On the home page, there will be a menu bar to make navigating around the website easy. The menu bar will have options for music, pictures, social media, and store. The Music page will be where the video is placed as well as on the home page. The pictures section will include pictures from the music video as well as videos from behind the sense and possibly bloopers. The social media page will contain Instagram pages, Facebook pages, and Twitter pages as well as a comment section on the actual website. The store section will be where people can purchase music (CD’s, Vinyl’s, and digital download) and merchandise.

The website will have the same representation as the music video as it will feature pictures of the same people who will be in the video.

Summary

My music video and website will link together as on the website there will be pictures of places and/or people that are in the video. For example, there will be pictures of the places that will be featured in the video (largely Brick Lane/Bethnal Green) as well as pictures of the people who are dancing in the video or lip-synching the song. 

Digital convergence will be shown through the use of social media. The music video can be promoted on social media pages such as Instagram, Facebook, and Twitter as well as on adverts on these social media platforms. The social media platforms will also be available on the website.